Elite Resorts of Asia Pacific

DIAGEO has leading brands in each of the world's major beverage alcohol categories. Although DIAGEO has over 150 brands, we focus the majority of our resources on our global priority brands and local priority brands.

17 of DIAGEO's owned brand were among the top 100 premium distilled spirits brands worldwide as ranked by Impact in calendar year 2008.

DIAGEO manages 8 out of the top 20 premium spirits brands in the world.

If you go into a bar in many of the world's major cities, you'll see consumers are trading up and experiencing luxury when they order a drink. Our Reserve Brands Group is dedicated to capitalising on this trend.

The Reserve Brands Group combines our ability to innovate, produce targeted marketing and answer consumer demand for super-premium spirits. We believe this is a sustainable marketing approach that can be implemented around the world.

The Reserve Brands exceptional portfolio include brands like Johnnie Walker Gold Label, Johnnie Walker Gold Label Reserve, Johnnie Walker Blue Label, Johnnie Walker Blue Label King George V Scotch Whiskies, Ketel One vodka, Ciroc vodka, Tanqueray No.TEN gin, Don Julio tequila, Talisker Single Malt Scotch Whisky, Singleton of Glen Ord Scotch whisky and Ron Zacapa rum.

In the mid-1800s, a grocer called John Walker from Kilmarnock decided that the whiskies available to him just weren't good enough. He took the best whiskies he could find from the East and West coasts and blended them together to create a whisky of superior quality, which he sold in his own shop. As the whisky's reputation grew, customers would return to the shop and ask for the blend by name, and Johnnie Walker whisky was born. Over the next century, the company grew from strength to strength because of an uncompromising approach to quality. Under the guardianship of the Walker family, new and distinctive blends were developed to build the brand that is recognised around the world today.

Blended from among the rarest, most exceptional casks in the Johnnie Walker reserves, Blue Label Scotch Whisky includes whiskies from distilleries that no longer exist. Blue Label is powerful, smooth, and characterised by an intense explosion of flavour that unfolds to release subtler and more delicate notes with every sip. Our biggest, boldest whisky represents a pinnacle of blending.

Johnnie Walker Blue Label King George V Edition celebrates the first Royal Warrant granted to John Walker & Sons Ltd. To supply Scotch whisky to the British Royal Household in 1934. Our crown jewel, this handcrafted whisky uses techniques practiced during the era of King George V on whiskies from distilleries operational during his reign. Johnnie Walker Blue Label King George V Edition possesses a profound smoky signature and complex taste, with a mouth-warming peaty finish.

Perfect Serve

BLUE LABEL Serve neat in a whisky glass, with a separate glass of ice water. BLUE LABEL KING GEORGE V Serve neat in a whisky glass, with a separate glass of ice water.

Be sure to check out the Johnnie Walker F1 videos for hi-octane action on YouTube!

Visit the Johnnie Walker Website

In 1691 Johannes Nolet settled in the Netherlands town of Schiedam and established the Nolet Distillery. The town went on to become Holland’s distilling centre. In the nineteenth century the Nolets acquired a fleet of clipper ships for overseas distribution. Carl Nolet Sr. became chairman in 1979. He foresaw that the success and independence of the Nolet Distillery relied on its ability to develop a distinctive product capable of continuing the family tradition in an ambitious market. Having sole access to Johannes Nolet's secret journal, he revived the original recipes and techniques of his ancestors. Thus Ketel One Vodka was born.

Production

Ketel One is distilled from wheat in column stills to produce a superb neutral grain spirit. The spirit is finished in small-batch copper pot stills to ensure a rich velvety finish. The original 'Distilleerketel #1,' or pot still #1, is the product's namesake. The coal-fired still remains in use today. Every bottle of Ketel One has been distilled in the #1 pot still. The vodka is then cut with water and filtered through charcoal to create a crisp and sophisticated taste profile. To eliminate contamination, all bottles are cleaned with Ketel One Vodka prior to filling.

Perfect Serve

Family distilling expertise creates a clean, velvet-smooth vodka with a lively finish – perfect for the most sophisticated vodka martinis and other classic vodka cocktails.

Ketel One Vodka Martini Add 5ml dry vermouth to and ice filled glass beaker and stir coating the ice fully with the vermouth. Drain off the excess liquid and then add 50ml of Ketel One vodka and stir in either direction for about 20 or 30 times. Double strain into a chilled martini glass and garnish with either and lemon twist of an olive.

Ketel One Grapefruit Julep Stir 5ml of honey with 50ml Ketel One Vodka in a shaker base until honey dissolves. Add the other ingredients of 12ml fresh lime juice, 4 fresh mint leaves, 17.5ml grenadine syrup and 25ml fresh pink grapefruit juice, shake with ice and strain into a glass filled with crushed ice.

Ketel One Rickey Shake the first three ingredients (50ml Ketel One Citroen, 20ml fresh lime juice and 10ml sugar syrup) with ice and strain.

Visit the Ketel One Website